Featured Photographerstips to grow your business & sell photos online
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At Instaproofs, we understand the importance of promoting your business in order to seamlessly sell photos online. That's why we offer customized, professional photography storefronts that allow photographers to upload images, promote events with our online marketing tools, and fulfill their orders in a flash. Learn more about the Instaproofs process and how we can help you sell more prints, through the following tips from some of our featured photographers:
Sales & Specials
Everyone loves to get a great deal, and folks shopping for photography are no exception. Use Instaproofs' powerful marketing, visitor tracking, and bulk email tools to run specials all year round. You don't have to wait for a major holiday either. Your clients will love it, and you will watch your print orders jump every time.
Organize & Categorize
One of my absolute favorite things about Instaproofs is how user friendly it is. However, people can't buy what they can't find. Make sure to create plenty of relevant categories so that your guests know where to find the photos they are looking to buy. Your photography storefront needs to be as appealing and as easy to use as possible, so take a few minutes with each event to organize and categorize your images.
Shoot to Sell
Although the majority of event shooters are offering documentary style coverage, you should also be taking advantage of obvious groups and pairings that present themselves throughout the course of the day as well. See the flower girl playing with her Mom and Dad? Take a minute to get some great candids, and then take another 15 seconds to get the family together for an impromptu family portrait. Not only will the Bride and Groom appreciate you documenting their guests, but you'll end up selling more prints to the extended family as well.
Don't Make Them Wait
As the old saying goes, "Strike While the Iron is Hot!" Don't make your clients wait for months to see their images. The longer they wait, the less excited they become and the less likely they are to buy photos. We promise our wedding clients that their galleries will be available within 30 days, but normally post weddings inside of 2-3 weeks. Portrait sessions are posted within a week. Under-promise, over-deliver, and watch your clients’ excitement boil over in the form of additional print sales!
Never, ever put passwords on your events. I never want to limit who can and cannot purchase prints from an event - there's no point in restricting your market! Completely opening your events to the world gives every potential customer, even those you've never sold prints to in the past, the ability to view and buy your photographs without needing any information from the bride and groom. This also allows potential brides to see what a complete wedding looks like with you, which opens the door for future shoots and contracts.
Rate Your Images
Take the time to sort out and rate the best 4-6 images within each category on your events. Pre-selecting these images allows you to put your best foot forward and make the event look its absolute best. If you display the most captivating images first in each category, your viewers have a lot more incentive to dive deeper into the remainder of your gallery, and you have a much higher chance of selling photos to them. Putting your best shots in front gets your audience excited, makes you look good, and ultimately, helps you sell more prints. Win-win.
Post Events Early
Post your events at least 3 months in advance. This allows you time to collect email addresses from the family and friends of your clients, which gives you a large base of people to start sending out invitation emails to once the photographs have been uploaded to your online photo gallery.
Encourage Clients to Share
Once everything is up and running on my photography storefront, I email the client to let them know the pictures are ready to be viewed. In that email, I always encourage them to forward the link to their family and friends and to share it on social media. As photographers, we assume everyone knows we want our photos promoted, but I've had clients ask my permission to show the photos to their friends. Don't just assume they know it's ok! Be sure to let them know explicitly that you want them to share the photos through email and social media and say something about how their friends and family will appreciate seeing the photos. People take the opinions of their loved ones seriously - social sharing can give your photos more visibility and ultimately help you sell more prints online.
Link from Blog to Sales Page
After every event (wedding or portrait), I select a few of my favorite images from the shoot and I put those on my blog. I do this so that the first images my clients see are the ones that I have already selected as the best of the whole shoot. Putting your best foot forward helps your clients fall in love with the images and ultimately makes them more likely to want to make a purchase. At the end of each blog post, I add a link to the event on Instaproofs so that all of my blog visitors can see everything and make purchases. The link is, of course, available for anyone that reads my blog.
Deadlines make the world go around, so I always offer a 20% discount for the first three weeks that the images are online. This deadline-driven promotion gives my clients a reason to buy now instead of later, and it helps sell more of my photography online.
Keep Events Online
I used to only keep my events online for about three months. Now, I keep everything online for 9 months. I want my list of events to be as long as possible. Why? When potential clients visit my Instaproofs site and see a long list of events, they'll know that I've been busy. It's the idea of social proof - people are more comfortable purchasing a product (such as a photo) or a service (such as a portrait session) when they see that other people just like them have already done so. Keeping your photographs online for as long as possible will make it easier to sell your prints to future site visitors.