Featured Photographers Bios & Tips From Some of our Photograhpers

Photos by Michael Howard

Michael Howard Nashville, TNMember Since: Feb 2007

Tip 1. Make it Your Own

Since switching to Instaproofs, my online print sales have at least tripled. What I love most about Instaproofs is that I have complete control over how I want to run my online web galleries. This allows me to determine every aspect of my online store and keeps me in charge.

Tip 2. Hold Sales, Send Emails

The number one reason I switched to Instaproofs is that I can run print sales whenever I want. I can send bulk emails out to anyone at anytime promoting the print sale. What works best for me is to run a monthly print sale for 5 days for a set percentage off all print prices. My clients have come to expect the sale and have multiple opportunities to take advantage of the print sale while their proofs are online. I send out a bulk email reminder to all the email addresses in the active galleries about two days before the sale. Because Instaproofs is so customizable, photographers can set their own calendar of sales that work best for their business.

Tip 3. Christmas Sale

I schedule my biggest sale of the year around Christmas. During this 3-4 week sale, I give my deepest discount. I make sure to send out a few bulk emails throughout the length of the sale to remind customers to order. Clients love the fact that I can send them a quick email notifying them of when their print order has been sent to my lab and when their prints have been shipped to their home. This powerful bulk email system has been one of the best aspects about Instaproofs because it allows me to stay in touch with my clients in a personal way.