Happy New Year!
The Christmas rush at the end of 2008 was more dramatic than any we have seen in the past, and we know that some of you have got to be pretty worn out from it! So kick up your heels a little bit and take some time to relax, regroup, and start thinking about your fresh, new strategy for the year to come.
In this newsletter we aren't going to be introducing a lot of new features or additions (hey, we need some time to regroup as well!), but instead we will be going over some interesting stats and trends that were observed through 2008.
Additionally, for those of you that make it to the end of this newsletter, we will be throwing in some free tickets to the WPPI Trade Show in Las Vegas.
On to the Statistics!
Let's break it down.
To get us started we're going to take a look at all of the orders placed through everyone's storefronts in 2008, broken down into hours, weekdays, and months. These numbers have stayed fairly consistent over the past few years, and referencing them when determining the best time to put on a sale might help you get the biggest bang for your buck.
Looking at this graph you can see that people generally prefer to shop in the daytime (no surprise there), and that the peak ordering times are 10-11AM and then again at 8-9PM. If you have new images that you want to put up, or if you have some changes that you would like to make on your storefront, you may want to consider doing it during the off-peak hours.
After a few days off from work, it looks like a lot of people aren't quite ready to start their workweek on Monday morning! Mondays (probably between 10 and 11AM) are the busiest days of the week on the storefronts. If your goal is to put on a sale when the most people are already logged in and shopping, go for a Monday. If your goal is to put on a sale that will entice people to get online and go shopping when they normally wouldn't be, a Saturday sale might be what you're looking for.
I am sure that this chart doesn't come as too much of a surprise to many of you. The Christmas Season is a wonderful time for pulling in orders, but at right about the beginning of January orders start to drop (dramatically). Because people are fairly shopped-out in January, you may want to consider holding off on a sale until sometime around the middle to end of February when people are just starting to think about spending money again.
Social bookmarks are awesome.
Since introducing the social bookmark toolbar a few months ago we have recorded the links being clicked on over *five thousand* times. Each time someone clicks a social bookmark link, and adds the event to their Facebook or MySpace accounts, hundreds of new people are exposed to the event that may not have ever seen it before. If you haven't enabled the social bookmark toolbar yet on your events, you may want to consider giving it a shot.
What are people charging for prints these days?
A question that we get asked fairly frequently is, "What should I charge for my prints?" We don't really have an answer for that because it depends on quite a few things, such as:
- What type of event were the images taken at?
- Do you have professional training as a photographer, or is it really just a hobby?
- Do you use a point and shoot camera, or a professional SLR?
- Do you order your prints from a professional lab, or do print them with your home printer?
- Do you want to be considered a budget photographer, or would you rather be considered a luxury photographer?
- What are other photographers in your area charging?
- How much would you be willing to pay for images of the same quality?
The leftover stats...
In addition to the graphs and charts that we have shown you above, we also have some other statistics that you might be interested in:
- The average order size in 2008 was $82.30. This is a $4.29 increase from 2007's average order size.
- The average length of time it took to fulfill an order in 2008 was 10.5 days.
- Photographers using the digital download option have averaged 10 purchases for each download option that was created in the last two months.
- There have been 2100 prints purchased through the use of the "add to cart" option that was added to the slideshow last month.
- We have had a 73% increase in the number of Instaproofs photographers in the past year.
- 27% of all new photographer accounts reported being referred to Instaproofs by another Instaproofs photographer.
- Over 50% of all new photographer accounts on Instaproofs are created by photographers switching from another proofing service provider.
This February (16th - 18th) is WPPI in Las Vegas, and we can be found at booth #929. This is our first year at WPPI, and we would like to invite you all to stop by, and say hello! Because we have a booth at the tradeshow, the WPPI hosts have kindly given us a printable voucher for anyone that would like to get into the tradeshow for free. If you're interested, click on the following image to be taken to a printable version of the ticket.
Thank you for your support!We'd like to thank you all for your support, and for the many suggestions that you have given us throughout this past year.
In 2009 we may not be introducing quite as many functional changes as we did throughout 2008, but we will be working hard on tuning and refining as much of the existing functionality as possible. Some of the changes that you can expect to see happening throughout this year include an updated version of the storefront homepage, a modified/redesigned print ordering page, and an increased level of customization available for the entire storefront area.
Good luck to you all in 2009, and as always, please drop us a line and let us know if you have any comments or suggestions
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