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January 2009

Happy New Year!

The Christmas rush at the end of 2008 was more dramatic than any we have seen in the past, and we know that some of you have got to be pretty worn out from it! So kick up your heels a little bit and take some time to relax, regroup, and start thinking about your fresh, new strategy for the year to come.

In this newsletter we aren't going to be introducing a lot of new features or additions (hey, we need some time to regroup as well!), but instead we will be going over some interesting stats and trends that were observed through 2008.

Additionally, for those of you that make it to the end of this newsletter, we will be throwing in some free tickets to the WPPI Trade Show in Las Vegas.

Enjoy!

On to the Statistics!

Let's break it down.
To get us started we're going to take a look at all of the orders placed through everyone's storefronts in 2008, broken down into hours, weekdays, and months. These numbers have stayed fairly consistent over the past few years, and referencing them when determining the best time to put on a sale might help you get the biggest bang for your buck.

Hourly Sales
Looking at this graph you can see that people generally prefer to shop in the daytime (no surprise there), and that the peak ordering times are 10-11AM and then again at 8-9PM. If you have new images that you want to put up, or if you have some changes that you would like to make on your storefront, you may want to consider doing it during the off-peak hours.

Daily Sales
After a few days off from work, it looks like a lot of people aren't quite ready to start their workweek on Monday morning! Mondays (probably between 10 and 11AM) are the busiest days of the week on the storefronts. If your goal is to put on a sale when the most people are already logged in and shopping, go for a Monday. If your goal is to put on a sale that will entice people to get online and go shopping when they normally wouldn't be, a Saturday sale might be what you're looking for.

Monthly Sales
I am sure that this chart doesn't come as too much of a surprise to many of you. The Christmas Season is a wonderful time for pulling in orders, but at right about the beginning of January orders start to drop (dramatically). Because people are fairly shopped-out in January, you may want to consider holding off on a sale until sometime around the middle to end of February when people are just starting to think about spending money again.

Social bookmarks are awesome.
Since introducing the social bookmark toolbar a few months ago we have recorded the links being clicked on over *five thousand* times. Each time someone clicks a social bookmark link, and adds the event to their Facebook or MySpace accounts, hundreds of new people are exposed to the event that may not have ever seen it before. If you haven't enabled the social bookmark toolbar yet on your events, you may want to consider giving it a shot.

Social Bookmark Clicks

What are people charging for prints these days?
A question that we get asked fairly frequently is, "What should I charge for my prints?" We don't really have an answer for that because it depends on quite a few things, such as:

Although we can't tell anyone specifically what they should charge for their prints, we can show you the average of what others are selling their prints for right now. The values in the following chart come from the actual prices of prints that have been purchased through the storefronts in 2008, and they can be considered as a valid starting point for you if you aren't quite sure what you should be charging.

Average Print Price

The leftover stats...
In addition to the graphs and charts that we have shown you above, we also have some other statistics that you might be interested in:

WPPI Tickets!

This February (16th - 18th) is WPPI in Las Vegas, and we can be found at booth #929. This is our first year at WPPI, and we would like to invite you all to stop by, and say hello! Because we have a booth at the tradeshow, the WPPI hosts have kindly given us a printable voucher for anyone that would like to get into the tradeshow for free. If you're interested, click on the following image to be taken to a printable version of the ticket.
WPPI Ticket

Thank you for your support!

We'd like to thank you all for your support, and for the many suggestions that you have given us throughout this past year.

In 2009 we may not be introducing quite as many functional changes as we did throughout 2008, but we will be working hard on tuning and refining as much of the existing functionality as possible. Some of the changes that you can expect to see happening throughout this year include an updated version of the storefront homepage, a modified/redesigned print ordering page, and an increased level of customization available for the entire storefront area.

Good luck to you all in 2009, and as always, please drop us a line and let us know if you have any comments or suggestions


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