Costs & Benefits

get the most out of your online storefront

There are plenty of websites that allow you to sell photos online, but it’s important to take a look at the fine print and see exactly what charges and benefits you’re signing up for. We believe in being as transparent as possible with our costs and benefits. Here are some of the many benefits you can enjoy, along with the couple of fees you will pay, when you signup to sell your photography online with Instaproofs.

FAIR COMMISSIONS

We have a sliding commission that runs from 15% to 8%, based on the highest priced item found within each of your orders. The sliding commission goes as follows:

Highest Priced Product Our Commission*
<$200 15%
$200 - $499.99 13%
$500 - $749.99 12%
$750 – $999.99 11%
$1000 - $1499.99 10%
$1500 – $2000 9%
>$2000 8%
* The total commission for each order is calculated off of the order’s subtotal, before taxes or shipping are added.

This commission pays for much more than you may realize, including the following:

  •  Credit card processing fees
  •  Image storage costs
  •  Merchant account fees
  •  An amazing technical support team
  •  Top-of-the-line eCommerce storefront
  •  Unlimited uploading / downloading bandwidth
  •  24/7 server monitoring and maintenance
  •  Continual storefront development and design enhancements
  •  A robust order management system
  •  Simple email marketing capabilities
  •  And much, much more.

Merrakai Photo by
Merrakai

NO SETUP FEES

You heard that right... there are no (notta, zero, zilch) setup fees involved with creating an Instaproofs account. We don't want a money barrier to be the thing that stands in the way of you creating an account with us, so instead of charging you to get started we would like to get you setup as quickly as possible and get you uploading your events right away.

Since there are no setup costs, and since you have nothing to lose by giving us a try, today to experience what tens of thousands of other photographers have been experiencing for years!

Matt Kuhn Photography Photo by
Matt Kuhn Photography

No Monthly Fees, Event Fees, or Image Count Fees

The end goal for both of us is the same: we want you to sell as many high-quality prints as possible. Therefore, we make it easy for you to list as much as you want, for as long as you need. In addition to our free setup policy, we do not charge any kind of monthly fee, nor do we limit your number of images or events. We encourage you to sell as many prints as possible!

EXTENDING EVENTS

Each of your standard events can stay up for an amazing 9 months before they need to be deactivated. Sometimes, you may want to extend an event to give your clients more time to buy prints online, and when that happens it's just $5 for a 3-month extension. Use of time-limit extensions allow you to keep your events active for up to a full year.

ulrike perkins photography Photo by
ulrike perkins photography

HIGH RESOLUTION IMAGE STORAGE

We generally store all of our images in a low-resolution format that is best suited to display and sell prints online. However, for just $50/yr we also provide 200GB of high-resolution image storage space (up to 40MB per image), along with multiple other benefits. Some of the benefits include:

  •  The ability to sell high-res instant downloads
  •  The ability to sell full-event instant downloads
  •  No time limits on your events or their images
  •  Access to your high-res images from anywhere
  •  Access and use of our order fulfillment services
  •  The ability to offer free instant downloads

FOTOREFLECTION Photo by
FOTOREFLECTION

Invoicing Services

In addition to selling your images through our photography storefronts, you can also utilize our service to invoice your clients for photography products and services that have already been pre-arranged. Invoices are charged just 4-6% of the invoice total, rather than our standard 15% commission fee.

STUDIO 1250, LLC. Photo by
STUDIO 1250, LLC.

Order Fulfillment Services

Photographers based in the United States taking advantage of our high-resolution storage service are also welcome to use our print fulfillment services. With this service, you can fulfill orders quickly and easily without having to re-upload your images elsewhere or bother with buying packaging and running to the post office.

Our fulfillment prices can be found here: Richard Photo Lab pricing, ProDPI Pricing

Discounts for Charity Events

Are you donating the proceeds from one or more of your events to a charity organization? If so, great! We'd love to help! Shoot us an email with some of the event details to see if your events qualify for our heavily discounted charity rates.

CUSTOMER APPRECIATION WEEKENDS

As an expression of appreciation to our loyal customers, multiple discounted fee weekends are held each year. The discounted weekend dates are announced in our newsletters and on facebook and twitter ahead of time, and our commission rates are brought down to a staggeringly low rate of just 4% to 6% for the entire weekend.

Patricia Willis Photography Photo by
Patricia Willis Photography

DYNAMIC IMAGE WATERMARKING

When displaying and selling your photography online, it's important to select a good photography website that can help you protect your images by applying custom watermarks to them. Through our service you can easily add custom, dynamically applied watermarks to your photographs. You simply select the watermark and its placement on your images, and we handle the rest

Additionally, the watermarks can be enabled or disabled on any of your events individually, and you can decide whether or not to display watermarks on your slideshow images as well.

Gleam Photography LLC Photo by
Gleam Photography LLC

Right-click* & Image Menus Disabled

We realize that having your images online presents an opportunity for thieves to steal your photography. In order to help protect you from possibility, we have disabled right click image saving, as well as the default in-browser image menu and image dragging abilities. We have also disabled the "Print" options from our flash slideshows and our image zooming applications. * Exception: Some browsers, including Opera, do not allow right-click disabling.

Kim Kiely Photography Photo by
Kim Kiely Photography

PASSWORD PROTECTING EVENTS

Want your events password protected? We can handle it. Want your events open to the public? We can handle that, too. Using passwords to protect your events is a personal choice by both you and your clients, and regardless of how you want to handle it, we've got you covered.

PASSWORD PROTECTING CATEGORIES

Sometimes you may not want to password protect an entire event, but you might have a few photos that are too sensitive for the masses (bridal getting ready shots, etc.). When a situation like this arises, you have the option of adding a password to individual categories within your events.

Matt Kuhn Photography Photo by
Matt Kuhn Photography

CLIENT MODIFIABLE IMAGE LIST

It's inevitable that on each of your events there will be one or two photographs that your clients just won't want others to see. Maybe they feel that certain photos are too private, or that they make them look fat/funny/awkward, etc. Whatever the case may be, instead of spending multiple hours going through the images with your clients before posting their events online, through our online photography storefronts you can give your clients the ability to hide the photographs that they don't want others to see. With just a click of their mouse the images can be tucked away and hidden from the eyes of others.

Patricia Willis Photography Photo by
Patricia Willis Photography
Fusion Photography Photo by
Fusion Photography

DIRECT LINKING DISABLED

Instaproofs protects your larger images from being linked to directly from other sites, such as blogs, websites, etc. This also means that your clients can't simply type in a URL to view the photo and get around our right-click and other image-protections measures.

PHOTO ZOOM FOR DETAIL

We don't want to see your images compromised any more than you do, which is why we provide a zooming application that allows your clients to see their photographs in great detail without exposing the images to copying or screen-grabbing techniques. There is no pixel stretching involved in this application, and we are still able to keep your large images secure from piracy.

FACEBOOK, PINTEREST, ETC.

Social bookmarks and link sharing sites such as facebook, pinterest and twitter have proven to be extremely effective for all types of photography marketing. Every day more and more people are clicking the social bookmarking links on our photography storefronts, and by doing so they are providing a great deal of free advertising for our photographers.

Our social bookmarks and other sharing tools enable your visitors to quickly link to their events from facebook, pinterest, twitter, reddit, digg, and multiple other social gathering websites.

Simply put, expanded visibility through the use of social media results in greatly increased opportunities for sales.

Aaron Courter Photography Photo by
Aaron Courter Photography

COLLECT EMAIL ADDRESSES FROM VIEWERS

Through our photography website, you have the option of requiring your events' visitors to provide their email addresses before they can view the photos within each event. There are a number of benefits to this, including the ability to track who is visiting each event and how frequently they return. Collecting email addresses also allows you to enable automated email marketing, export your visitor lists, and quickly determine how many people have visited your events.

Designs For Life Photo by
Designs For Life

CUSTOM BULK EMAILS

Going out of town for a while? Putting on a big sale next week? Need to notify your clients of a delay? Through our bulk email tools you have the ability to quickly send email notification of this type to your previous storefront visitors. Our bulk email creation pages allow you to use both a WYSIWYG editor, and the full HTML markup language to help make your bulk emails look as professional as possible.

SHOPPING CART REMINDERS

Regardless of what you're selling and how many times you've reminded your clients of an upcoming deadline, some people are going to forget to complete their purchases. Through the use of our shopping cart reminder tools you can quickly and easily send a reminder to just the people that have unpurchased photos in their carts.

Foxfire Photo Photo by
Foxfire Photo

AUTOMATED EMAIL MARKETING

Our automated email system provides a simple way for you to remind your visitors of upcoming photography sales and deadlines. These emails are completely customizable, and you have full control over which emails are sent for each of your events.

The three types of automated emails that we provide are: repeat reminders, sale reminders, and event expiration reminders. When used in conjunction with our other bulk email capabilities, you have a comprehensive email marketing toolset at your disposal.

Aaron Courter Photography Photo by
Aaron Courter Photography

PHOTOGRAPHER SHOWCASE

There is a special area on your photography storefront homepage that is specifically dedicated to a showcase of your work. Whether you choose to display your most recent events or some of your personal portfolio is completely up to you. Utilizing the showcase feature with an event generally doubles the traffic compared to non-showcased events, which underscores the value that this feature provides.

Heather Curiel Photo by
Heather Curiel

EMAIL A PHOTO

Sharing a photo with friends and family is as simple as a click of the mouse for your photography storefront visitors. Through the "Email This Photo" option your clients can email a thumbnail-sized version of a photo to whomever they choose. When the email recipient clicks the thumbnail-sized image to view it larger, they are directed right to the part of your storefront where that particular photo can be purchased. Simple, convenient, and effective.

EXPORTABLE VISITOR LISTS

If you prefer, after you've collected a list of email addresses from your event viewers you can choose to export this information to more-sophisticated third-party email systems. Some photographers use this option to increase their newsletter subscriptions, while others use it to keep a current list of people to send session and photography sales information to.

ulrike perkins photography Photo by
ulrike perkins photography

VIEW NON-PURCHASED SHOPPING CARTS

Sometimes your customers may add a few items to their cart, and then get distracted and forget to complete their purchase. Through our shopping cart viewing options, you can see which shopping carts have been abandoned, and you can send customized emails directly to those visitors reminding them to complete their purchase (or offering discounts, etc.).

Foxfire Photo Photo by
Foxfire Photo

Custom Branding

Custom branding is a way of coloring every aspect of your business with a personality that people can instantly identify as being *you*. Our branding tools make it simple to display and sell photos online in a way that reflects your own style and your unique business philosophy. Though a few of our branding tools have small associated fees, we believe that using these options can greatly strengthen your storefront presence and your online brand identity.

Customizable CSS

Your Instaproofs storefront can be significantly customized through the use of Cascading Style Sheets (CSS). Some of the items on your photo storefront than can be customized include: the location and size of your logo, background colors and images, text sizes, fonts and colors, form buttons, icon colors and images, individual element spacing, header link placements, and much more. Through the use of CSS you can truly make your storefront as unique as you are.

Brooke Newman Photography Photo by
Brooke Newman Photography

Custom Email Reminders

I know what you're thinking... you saw this same thing in the marketing section above! Well that may be true, but since this is also something that can be customized and used to promote your business, we felt it belonged in this section as well. Your email reminders (both the automated emails and the manually sent bulk emails) can be fully tailored to anything you would like them to be. We do not put our names in your emails, and you are free to brand them however you like.

Merrakai Photo by
Merrakai

Your Own Logo/Watermark

We try to be as invisible to your clients as possible, and one surefire way to let your clients know that what they are viewing is *your* site is to upload your own logo and watermark images. Once your custom logo has been uploaded, it is displayed at the top of every page on your storefront, and once your watermark is uploaded it can be displayed on every non-thumbnail sized image throughout your storefront.

Modifiable Meta Descriptions

Our storefront web pages allow your custom written Meta description information to be communicated directly to search engines like Google, Yahoo, and many others. By allowing you to write your own Meta descriptions you can control the internal branding of your storefront right along with the external branding.

Hardin Photography Photo by
Hardin Photography

Definable Terms and Conditions

All photographers have a different view as to what should be done when someone requests to cancel or change a previously submitted order. We allow you to specify your own terms and conditions, and we provide your clients with an easily accessible link on your storefront to view them.

STUDIO 1250, LLC. Photo by
STUDIO 1250, LLC.

Personalized URL

Your Instaproofs URL is custom to you, and your company. When you create your Instaproofs account, you can choose a URL for your storefront that is easy for your clients to remember, and that reflects who you are.

Morgan Bruneel Photography Photo by
Morgan Bruneel Photography

Custom URLS Through CNAMES

In addition to your personal Instaproofs URL, you can use a CNAME to make your storefront appear to be a part of your normal business domain (ie. http://proofs.yourwebsite.com). By customizing your CSS and by using a CNAME to handle your storefront URL, your customers will never even know they've left your site.

Personalized Event URLs

By default all event URLs look something along the lines of: http://demo.instaproofs.com/store/?login=12345 But it doesn't have to be that way! Each time you create an event you're given the option to define a custom URL for that event. So instead of giving your clients a hard-to-remember link similar to the one mentioned above, you can give them a more personal URL such as http://demo.instaproofs.com/Walters2014.

Personalized Note On Customer Receipts

We allow you to add a personalized note for your customers on their receipts from Instaproofs. It's a small thing, but it's a great way to add that personal touch.

Merrakai Photo by
Merrakai

Customizable Stat Tracking

Like most everything else on Instaproofs, we like you to be in full control of your stat tracking abilities. We do not impose our own stat tracking graphs or preferences onto your storefront, but instead we allow you to add your own stat tracking code. Many photographers choose to use Google Analytics for its in-depth statistical reporting features, but you are free to use whichever 3rd party stat tracking company that you would like.

Link To Your Homepage

Your Instaproofs storefront is a very valuable marketing and sales tool, but at times it can be nice to have an additional website that is a little more personal to you. If you have your own website and would like to link to it from your storefront, we allow you to do that. You don't have to link your storefront to another website, but if you would like to, the option is available.

Heather Curiel Photo by
Heather Curiel

Customizable Favicon

"Favicons" are the little images displayed next to the URL in the browser's address bar when you visit a website. By uploading your own favicon image and using some of the additional branding options mentioned above, your customers never have to know that they have left your website.

Morgan Bruneel Photography Photo by
Morgan Bruneel Photography

Embeddable Event Login Form

If you would like a little bit of privacy for your clients and you have defined passwords for each of your events, you can place an event login form directly on your own website. Once the login form is on your website, you can customize it in any way that you would like to make it match the look and feel of the rest of your site.

Just Headshots LA & Keshishian Photography Photo by
Just Headshots LA & Keshishian Photography

Helping You Help Your Customers

People who set up a photography storefront with us understand the value of customer service. This is why we have gone the extra mile to make sure that each of our customers have everything they need to successfully sell photos online.

No matter whether you need to chat with someone one-on-one, or if you are just interested in keeping up with the latest website developments, we have customer service tools availble that can help you manage and run a succesfull online photography storefront.

Fusion Photography Photo by
Fusion Photography

Live Chat Support

Instaproofs’ administrative area is home to a live chat support service where storefront owners can get immediate one-on-one assistance. You can start by asking a question such as, “How do I get started selling my photography online?” or “How can I customize my automated customer emails?” Our customer service experts are available from 8 a.m. to 7 p.m. MST every weekday to answer your questions.

FOTOREFLECTION Photo by
FOTOREFLECTION

Phone Support

Many times the best way to solve a problem is to talk with an expert. Our highly trained customer service agents can:

  • Provide support for storefront operations
  • Tell you about customization options and other branding tools
  • Explain the details of your account
  • Resolve service concerns

Our support experts are available on weekdays from 8 a.m. to 7 p.m. MST. Give us a call; we are happy to help!

Lightning Fast Email Response Times

We are proud to boast some of the fastest email response times in the photography industry. Our photographers know they can count on us for rapid and efficient replies to all of their questions. Want to try it out? Go ahead and shoot us an email to experience it for yourself!

We also send out quarterly newsletters so that every storefront owner is connected with the latest information about our services and can receive tips to efficiently sell prints online.

Just Headshots LA & Keshishian Photography Photo by
Just Headshots LA & Keshishian Photography

What Would You Like?

Did you know that most of our storefront features and functionalities have come from suggestions made by our photo storefront owners? We are constantly improving our service options in order to meet the changing needs of our customers and the people they serve. So, if you have a suggestion please let us know!

Facebook & Twitter

Instaproofs maintains a strong presence on Twitter and Facebook so that we can better connect with the many customers we serve. Follow/Like our accounts to keep up on the latest information about our services and to connect with other Instaproofs photo storefront owners.

Gleam Photography LLC Photo by
Gleam Photography LLC

Constantly Updating and Improving

One of the many benefits to having so many great photographers as customers is that we always have a constant stream of new ideas to work with when we're improving our photo storefronts. While we can't put every suggestion given to us into place, those that do get implemented are instantly available to everyone at one time.

Brooke Newman Photography Photo by
Brooke Newman Photography

Drag & Drop uploads

Time is money, and you need to get your photos online and priced as quickly as possible. There’s no need to spend extra time downloading special programs in order to upload images to your account. Just drag and drop your photos, wait for them to upload, and you’re good to go.

FTP

For those of you who prefer to do things your own way, we also have an FTP upload option for your images. Using your Instaproofs username and password, you can use the FTP application of your choice to upload your images. When you use FTP to upload your images, the categories are created for you automatically within the event.

Kim Kiely Photography Photo by
Kim Kiely Photography

Aperture & Lightroom Export Plugins

Instaproofs features custom Aperture and Lightroom plugins to make uploading directly from your favorite workflow software a cinch. To upload your images from either, simply select what you wish to upload and choose “Export”-> “Instaproofs” from the menu.

Designs For Life Photo by
Designs For Life

Custom Image Uploader

If you use a PC and want the easiest upload method available, our custom image uploader is what you're looking for. After installing our custom image uploader on your computer, all it takes to upload your files is a right-click on your images (or image folders). You don't even need to open your browser.

iPhone & Android

Managing your orders is like running a photography storefront, which means you need access wherever you go. Keep track of your account by downloading our application to your iPhone or Android device. Wherever you go, you can easily view and manage your events and orders.

Merrakai Photo by
Merrakai

One Time Setup for Events, Pricing & More

After you have created your Instaproofs account, you can then add pricing and sizing templates that can be reused with all of your future events. Because most of the items on our site require only a one-time setup, after your initial account setup is complete, adding events and other products to your account can be done in a snap.

FOTOREFLECTION Photo by
FOTOREFLECTION

Online Videos

Are you worried about missing out on the best features we have to offer? Take a look at our many instructional videos available online. We continue to make them to help your business become as profitable as possible. Your success is our success, so we want to help where we can.

Customer Support

If you get stuck along the way, we're here to help. Regardless of whether you prefer to reach out through live chat, the telephone, an email, posting to facebook, or sending a tweet on twitter, we respond quickly and professionally.

Hardin Photography Photo by
Hardin Photography

START USING INSTAPROOFS TODAY!

Create an account with Instaproofs today to begin selling your photography online immediately. We make it easy to begin using your attractive, fully functional online store in just minutes. If you would like to learn more about our service or the many features that we have to offer, please email us or give us a call at 435-258-6197.