Instaproofs - Blog

Tips for Photo Sessions in the Snow Baby it's cold outside! This time of year is a tricky one for photographers not just because of the cold, but also because of the snow. The snow creates a unique set of lighting conditions that is not easy to grasp for many photographers. It's ok - the good news is the snow tends to stick around for a while, so [...] Read more

Boost Sales with In Person Selling Some of you reading this might wonder why I’m highlighting in-person selling (IPS) on a blog for an online storefront. The answer is because they are both wonderful tools for boosting sales, and you shouldn't limit yourself to using only one sales-method. My whole business model changed once I was introduced to [...] Read more

Some of the most common questions I see amongst photographers are how to get new clients, where to advertise, and how to stretch their advertising dollars. Although I’m certainly not a marketing guru, I have learned a few lessons recently upon relocating to a new state and market, and lucky for you – I’m willing to share! 1. Network, Network, [...] Read more

I don’t know about you, but the term “full service” makes me think of old gas stations. But in the world of photography – it means opportunity. It’s an opportunity to set yourself apart from the sea of other photographers. It’s an opportunity to connect more with your clients. It’s an opportunity for you to earn more in your business. Being a [...] Read more

Engagement Sessions: Offer Them If you are looking to boost your wedding referrals, increase your wedding sales, or even just build a better name for yourself in the wedding industry, then look no further than engagement sessions. It may sound silly to say that engagement sessions might be the answer to all of these items, but read on to see why I [...] Read more

SHOOT TO SELL Do you want to sell more images to your clients? What if I told you that you’ve already blown it if you’re waiting until the sales session to talk about prints? The truth is, in order to sell more of your work, you need to talk with your clients about their print expectations well before the sales session. Most of our photography [...] Read more