The merriest time of the year is nearly upon us- and as photographers, we know that this is one of the busiest seasons for photo shoots! Between the Thanksgiving holiday, Christmas, New Years, and everything in between, families keep photographers quite busy. So, what are some sales strategies that can help maximize this season for both the [...] Read more
Instaproofs - Blog
Holiday Sales Strategies for Photographers
Published on Nov 14, 2014
The merriest time of the year is nearly upon us- and as photographers, we know that this is one of the busiest seasons for photo shoots! Between the Thanksgiving holiday, Christmas, New Years, and everything in between, families keep photographers quite busy. So, what are some sales strategies that can help maximize this season for both the [...] Read more
Boost Sales with In-person Selling
Published on Oct 26, 2014
Boost Sales with In Person Selling Some of you reading this might wonder why I’m highlighting in-person selling (IPS) on a blog for an online storefront. The answer is because they are both wonderful tools for boosting sales, and you shouldn't limit yourself to using only one sales-method. My whole business model changed once I was introduced to [...] Read more
Getting the Word Out - How to Effectively Market Your Business
Published on Sep 14, 2014
Some of the most common questions I see amongst photographers are how to get new clients, where to advertise, and how to stretch their advertising dollars. Although I’m certainly not a marketing guru, I have learned a few lessons recently upon relocating to a new state and market, and lucky for you – I’m willing to share! 1. Network, Network, [...] Read more
Formatting Images for Printing
Published on Sep 5, 2014
Model: Sabrina Moiseyev We all love to decorate our homes with beautiful artwork- taking those walls from ‘bland to fab’ as they say. What better way to do that than by hanging and displaying sentimental, personal photographs? As photographers, one of our top goals is to give our clients beautiful prints of their favorite images. Online photo [...] Read more
6 Tips for Selling More Sports Photographs
Published on Aug 29, 2014
Being a photographer can be as tough as it is rewarding, especially if you are trying to make a name for yourself in the sports photography world. Sports photography is inherently challenging and requires a photographer to have incredible patience, skill, and raw talent. Not every photographer has what it takes to pluck a single dramatic image out [...] Read more
Wedding Photography: Tips and Tricks
Published on Jul 31, 2014
Wedding Photography: Tips and Tricks Nowadays with everyone carrying around phones with decent quality cameras, wedding guests can easily take their own pictures and upload them on social media for everyone to see and share within minutes. So how do you stand out from the every-day run-of-the-mill camera wielders? In addition to offering a [...] Read more
5 Reasons Wedding Photographers Should Provide Engagement Sessions
Published on Jul 25, 2014
Engagement Sessions: Offer Them If you are looking to boost your wedding referrals, increase your wedding sales, or even just build a better name for yourself in the wedding industry, then look no further than engagement sessions. It may sound silly to say that engagement sessions might be the answer to all of these items, but read on to see why I [...] Read more
Online Photo Ordering and a Happy Bride
Published on Jul 16, 2014
Online Photo Ordering and a Happy Bride Nobody understands better than brides and wedding photographers how hectic a wedding day is. Amidst the ensuing chaos and excitement, you’re expected to take meaningful, stunning photos that capture every special moment. It’s a lot to handle, but by utilizing a simple and straightforward process to sell [...] Read more