Instaproofs - Blog

Boost Sales with In-person Selling

Boost Sales with In Person Selling Some of you reading this might wonder why I’m highlighting in-person selling (IPS) on a blog for an online storefront. The answer is because they are both wonderful tools for boosting sales, and you shouldn't limit yourself to using only one sales-method. My whole business model changed once I was introduced to [...] Read more

Getting the Word Out - How to Effectively Market Your Business

Some of the most common questions I see amongst photographers are how to get new clients, where to advertise, and how to stretch their advertising dollars. Although I’m certainly not a marketing guru, I have learned a few lessons recently upon relocating to a new state and market, and lucky for you – I’m willing to share! 1. Network, Network, [...] Read more

What is Full-Service Photography

I don’t know about you, but the term “full service” makes me think of old gas stations. But in the world of photography – it means opportunity. It’s an opportunity to set yourself apart from the sea of other photographers. It’s an opportunity to connect more with your clients. It’s an opportunity for you to earn more in your business. Being a [...] Read more

Shoot to Sell: How to Capture Images Your Clients Can't Resist

SHOOT TO SELL Do you want to sell more images to your clients? What if I told you that you’ve already blown it if you’re waiting until the sales session to talk about prints? The truth is, in order to sell more of your work, you need to talk with your clients about their print expectations well before the sales session. Most of our photography [...] Read more